The Cultural Playbook

Helping businesses sell smarter across cultures through CQ assessments, scenario-based workshops, and select international sales support.

Why Cultural Intelligence?

Cultural intelligence helps businesses communicate, sell, and lead more effectively across borders. It’s the ability to adapt your communication, behaviour, and strategy when working with different cultures.In today’s global marketplace, cultural intelligence isn’t a soft skill, it’s a sales advantage. Teams with high CQ build trust faster, close deals more effectively, and avoid costly misunderstandings when engaging internationally.I work with businesses and sales teams to navigate the complexity of working across cultures, whether you’re expanding into new markets, managing international clients, or building global relationships. Through CQ assessments and practical workshops, your team learns to communicate clearly, build trust quickly, and achieve better results across borders.

Explore Services Below

Why it matters

up to 40%

of international business ventures fail due to cultural misunderstandings.

49%

of global executives say miscommunication cost their company revenue.

CQ Assessments & Personalised Debriefs

A practical starting point for anyone working across cultures.
The CQ Assessment gives individuals and teams a clear picture of their cultural strengths, blind spots, and growth areas. The debrief turns those insights into simple, actionable strategies people can use immediately in their day-to-day work.What you get:

  • A validated, research-based assessment of your Cultural Intelligence (CQ).

  • A personalised report covering Drive, Knowledge, Strategy, and Action.

  • A 1:1 or team debrief that translates the results into real workplace behaviours.

  • Practical strategies for improving communication, decision-making, and cross-cultural relationships.

  • Optional follow-up guidance to embed learning over time.

Workshops

Our interactive workshops bring cultural intelligence to life — blending research-backed frameworks with real-world business application.
Instead of generic training, each workshop uses real situations from your organisation — meetings, negotiations, emails, customer interactions — and shows how culture shapes the interpretation.A snippet of whats covered:

  • How culture impacts trust, communication, and decision-making.

  • Adapting your sales or leadership style to different markets.

  • Understanding hierarchy, silence, indirect communication, and relationship-building.

  • Practical techniques your team can use immediately in conversations, pitches, and negotiations.

Format options:
Half-day, or multi-session workshops (in person or online).

Project Based Support

For organisations needing deeper help, I take on a small number of project-based engagements related to international sales and cultural strategy.

  • Market-entry preparation (e.g., Southeast Asia, Japan)

  • Tailoring sales processes for specific regions

  • Cultural due diligence for partnership or expansion decisions

Casey

I’ve worked in sales, visited over 30 countries, and experienced firsthand how culture shapes communication, trust, and business success.
As a CQ-certified professional with a background in marketing and business, I founded The Cultural Playbook to help others thrive across cultures — through practical insights, not theory.
Culture is fascinating, and I’m here to help you turn that understanding into real results.

Work With Me

Every business is at a different stage in its global journey. Whether you’re expanding into new markets, managing international clients, or developing culturally aware teams, The Cultural Playbook is here to help, through CQ assessments, practical workshops, and project-based support.

  • Lets talk - reach out and we can understand your goals and challenges

  • Plan - Identify the right approach

  • Action - Use insights to put into action

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